Invisible Fohhn Sound at the Design Event of the Year

Fohhn supports Water Knoll’s appearance at the 2018 Salone Internazionale del Mobile exhibition.

The 57th Salone Internazionale del Mobile –the world’s largest furniture trade fair - took place in Milan from 17-22 April. Together with the biennial EuroCucina kitchen and International Bathroom exhibitions, the Salone del Mobile attracted over 434,000 visitors. The 205,000 sq. metre exhibition space at the Rho Fiera Exhibition and Trade Centre played host to 2,000 exhibitors, 70 % from Italy and 30 % from abroad, one of which was the luxury furniture designer and manufacturer Walter Knoll from Herrenberg. The Fohhn brand partner chose Milan as the venue for presenting its latest products – “Premieres 2018”.

Designers from the Stuttgart-based Ippolito Fleitz Group together with Margarita Becker, Project Manager at Walter Knoll, created an exhibition stand which would enable the products to be experienced with all the senses. The brand message of the traditional company was made audible by corporate sound agency HearDis using specially selected music. Fohhn sound engineer Christian Bollinger developed the immersive sound concept for this.

AMS Alpha Media Solutions GmbH was responsible for the technical implementation. The company received on-site support from Fohhn Partner Angelo Pelliccioli and his firm Sound Service.

In the café area of the exhibition stand, a multi-channel loudspeaker concept was installed based on an AIREA system with around 20 LX-10 ASX compact loudspeakers and two AS-06 ASX subwoofers. In the carpet area, a Media-Series Set was used consisting of two compact loudspeakers and a system amplifier. All the Fohhn systems were invisibly integrated into the Exhibition stand.

We congratulate Walter Knoll and all the participating companies on this successful exhibition.



Image Copyright: Walter Knoll AG & Co. KG

Photographer: Joachim Grothus


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